Play supported collaborations to develop new products or services for children. We wanted the prototypes produced be relevant to the toys market, to families, to schools and universities. Games, connected objects, the dynamics of social, and knowledge platforms will be combined in new formations. Our teams foregrounded the design of the experience over the technology.

Our exploration of the theme was underpinned by a belief that media companies in the UK need support to develop new kinds of product and experience aimed at a children’s market, as the US currently dominates this sector. The best young people’s propositions are designed and tested with young people themselves – but this is costly and small companies often cannot afford the time or expense.

Play Sandbox offered six projects access to team of 7 – 12 year olds who acted as Young Coaches for the process. They were our partners in the design process, challenging us to make better things with their imaginations, opinions and values. Together, we explored challenges relevant to the lives of young people now and in the future. We also commissioned a piece of research to explore just what happens when you include young people in rapid R&D.

You can visit our archived Play microsite here


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