Reach Robotics are creating Mecha Monsters, robots controlled via mobile phones that battle with one another at the player’s feet and have teamed up with experts in gaming cultures from the University of West of England to explore how players interact with the robots. They found gamers create vibrant cultures which include fan practices, discussions and transmedia products such as Let’s Play videos, reviews and playtests. The ambition is to create a robotic gaming world that inspires people to have fun and learn more about robotics, technology and engineering.