Clare Reddington is the Creative Director of Watershed. She joined Watershed in 2004 to work with HP Labs on utility computing animation project SE3D. Clare leads the Pervasive Media Studio, engagement and cinema teams in Watershed, working with industry, academic and creative partners to support talent and champion new ideas. Clare was a finalist in the British Council's UK Young Interactive Entrepreneur 2009 and featured in Wired magazine's 100 people who shape the Wired world. Clare is also Executive Producer of REACT hub and a Visiting Professor at University of the West of England.