About REACT

REACT funds collaborations between arts and humanities researchers and creative companies. These collaborations champion knowledge exchange, cultural experimentation and  the development of innovative digital technologies in the creative economy.

REACT is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of arts and humanities researchers actively engaged in research-based knowledge exchange.

REACT is a collaboration between the University of the West of England, Watershed, and the Universities of BathBristolCardiff and Exeter.

Watch this video to find out more about REACT:


Product testing with City Strata, a Heritage Sandbox Project
Product testing with City Strata, a Heritage Sandbox Project

How we fund

REACT primarily supports collaborative projects through the use of a Sandbox process. Sandbox was developed in 2008 by iShed.

Sandbox is an innovation space that offers participants regular catch up, showcase and feedback events in which to develop collaborative projects. It also provides access to a panel of leading industry advisers, a community of peers and to a number of other resources.

REACT will run two Sandbox schemes a year with six to eight collaborations in each. Each REACT Sandbox will be themed around emerging issues of interest to the creative economy, and where research in the arts and humanities can drive innovation. The first four themes are:

REACT also supports projects outside of the Sandbox process. This includes Pump-Priming to help develop new Knowledge Exchange collaborations get off the ground, and Project Funding for collaborations that don't fit the Sandbox model but offer great promise.

You can read more about our current themes on our Projects page. You can also explore all of our available funding programmes at our Opportunities page.

Confidentiality and IP at Sandbox events

iShed's aim is to facilitate a collaborative and supportive environment in which ideas can be shared and developed with trusted colleagues.

Respect for participants' intellectual property and confidential information is a crucial part of this collaboration and so iShed asks all participants to adhere to the following principles when attending the Heritage Sandbox Events:

The Sandbox Principles

  • You must decide which ideas you wish to discuss at Sandbox events, and the level of detail you want to disclose to the other participants.
  • As a participant, you are required to keep confidential all information disclosed by other participants during the scheme, whether that information is disclosed verbally, in writing or in any other form and whether or not expressly stated to be confidential (confidential information).
  • You will not use the confidential information of other participants to develop your own content, products, services, technologies or applications, or otherwise than with the consent of the other participants concerned.
  • You will destroy or return all the confidential information disclosed to you by other participants if requested to do so by those participants.
  • For the purposes of these Principles, confidential information will not include information that is publicly available (other than as a result of a disclosure by you); or has been independently developed by you without reference to the confidential information, as demonstrated by reasonable written evidence.
  • The copyright, database rights, trade marks, designs, patents and other intellectual property (IP) arising in any of your confidential information existing prior to Heritage Sandbox, or subsequently created exclusively by you (without reference to the confidential information of, or assistance from, other participants), shall be owned exclusively by you.
  • Any IP created by you by reference to the confidential information of, or in conjunction with, other participants shall be owned jointly by you and those other participants. This means that you and the other participants will not be able to copy, use or exploit that joint IP without the consent of the others involved in creating that joint IP.
  • You should be aware that disclosures of a detailed nature relating to new inventions may prejudice your ability to obtain patent protection for these inventions at a later date. To that end, whilst iShed encourages you to share and shape ideas, detailed disclosures relating to processes or specifications should be reserved until after you have entered into a collaboration with a participant and have signed a collaboration agreement.